S2S was founded and established in Singapore on October 1997 as an artiste management and production house.– S 2 S Pte Ltd. In 1999, S2S Inc, Japan was set up as a distribution, artiste management and publishing company in Japan, Tokyo. S2S Pte Ltd was chosen as the head office for all business functions such as the duties of communication, liaising and licensing on the behalf of S2S Inc, Japan. S2S Pte Ltd also spearheads the company’s business model and have expand into Southeast Asia and other territories.
Ken Kazunari Suzuki was one of the co founders of Avex Trax, which is one of the most successful independent record labels in Japan right now. One might ask ‘Why the shift from Japan to Singapore’? The reason is because Singapore was chosen due to her stable political situation, robust economy and excellent infrastructure. Such stability at hand breeds the need and opportunity for entertainment to flourish. Singapore was especially chosen as the headquarters because of her multiracial composition as well.
Our vision at S2S is to provide entertainment that can be enjoyed by all and sundry. We strive to promote cultural exchange via music.